The people of Assam’s Bajali have been organizing this unique competition on the occasion of ‘Goru Bihu’ every year as part of their tradition.
This year too, on the occasion of ‘Goru Bihu’, a ‘Cow Fashion Show’ was organized at Gobindapur Satra in Bajali of Barpeta district of Assam.
The cows of the region were brought decked up in unique clothes, bells, garlands, and the traditional Assamese ‘gamusa’.
Notably, the event is a major attraction for the locals even as the farmers of the region eagerly wait for a year to take part in the unique event with much enthusiasm.
The first day of Rongali Bihu is dedicated to the cattle and is celebrated as Goru Bihu. On the day of Goru Bihu the cows are being taken to the nearby river to be washed after applying gram and turmeric paste and then the cows are dressed up with beautiful ‘garments’ especially designed for them, bells, gamusa, a garland of brinjal, water gourd, etc.
During the event, the cows are being brought out to the ramp even as Bihu songs are played in the background.
“For almost a decade now, we are organising the fashion show for the cows on Goru Bihu. All the villagers assemble in an open field and enjoy the show. The cattle are cleaned, worshipped and decorated with colourful covers and trinkets,” said a local.
“Every year the people of Gobindpur wait eagerly for this day. The preparations for the fashion show start a month before,” added another local.
This is one of the unique events organized in the State on the occasion of Bihu. The event is aimed at encouraging the farmers of the region to come together and celebrate Bihu in a distinct way.

The Rongali Bihu marks the beginning of the new Assamese calendar year. On Rongali Bihu, the people of Assam, visit their friends and families and celebrate it with feasts, music and dancing.
The seven-day festival is celebrated in seven phases – Chot, Kutum, Mela, Raati, Goru, Manuh and Chera. People sing Bihu geet or Bihu folk songs and also perform traditional Bihu dance to the accompaniment of dhols or the traditional drums and flutes made of buffalo horns.

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